Brian France – It’s a Family Business and It’s Personal
A marketing background and the ability to delegate without micro-managing is what has set Brian apart from his father and grandfather and it has helped him transform Nascar into a global business. The money is good and it is flowing in, making the whole family billionaires and all of the drivers millionaires, with Jimmie Johnson earning a whopping $15.9 million last year.
The reason, according to NASCAR president Mike Helton, is simple. Success is personal for the entire family. “I can tell you having known Bill Sr., being mentored by Bill Jr. and working for Brian France, there are similarities,” Helton said. “That’s what helps NASCAR, those similarities, the grandfather, the father, now the son. Those are big assets that keep NASCAR glued together. Obviously there are differences. Those differences, I think, reflect the timing in our sport.”
The business elements are different. He approaches the game with more than fact-finding with lieutenants. He involves them. “When Bill (Jr.) was managing NASCAR, very effectively, very correctly, he was the caretaker of all the facts. There were very few lieutenants. Things may have seemed to go quicker back then, but Brian’s leadership reflects greatly to today’s NASCAR,” Helton said. “He has a lot of lieutenants, a lot of experience who bring a lot of value to the table, and he utilizes all of that. “But it’s still a family business. And it’s personal.” Source: Brian France: NASCAR’s Chip Off The Old (engine) Block
This is a good article on Brian, how he started and how he runs the family business, and how they are looking to add tracks in Seattle and New York.
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