Posts tagged: Miller-Lite

Sep 13 2006

Miller Lite Would’ve Lost Their Challenge

At the beggining of the season, Miller Lite issued a challenge to Budweiser, they bet [tag]Budweiser[/tag] that [tag]Miller Lite[/tag] driver Kurt Busch will finish ahead of Budweiser driver Dale Earnhardt Jr. in the final 2006 Nextel Cup Series point standings. The losing sponsor must change the paint scheme on its car to match the winning brand’s car for one Nextel Cup Series points-paying race next year.

Budweiser and Dale Jr kinda laughed at the challenge, seeing it as a marketing attempt by Miller Lite, Dale doesn’t need a rival, he’s the fan favorite as it is, so why take the chance. Too bad Budweiser didn’t accept the challenge, I can see Kurt driving a Bud Lite car right now.

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